McDonalds will open one of its biggest outlets at the London Olympics. An absolutely bizarre idea to me. I can understand how McDonalds wants to be there, but I can’t understand how politics and the Olympic committee could agree to such a thing. Conceptually McDonalds and the Olympics are at odds. Financially this might be a very different relationship.
Their way of sort of coming in line with sustainability is to fabricate the outlet of of 75% recycled material. Which after the games will be demolished and landfilled.
To me these are empty statements in a word full of real issues such as our limited resources, our decreasing general health or the unequal distribution of wealth. Real solutions exist but this certainly isn’t one.